If your business doesn’t have a Facebook Page or LinkedIn Company Page yet, then you’re missing opportunities to broaden the reach of your marketing messages, build your audience of brand advocates, and grow your business.
Recently, I wrote two articles for Forbes that break down the process of creating a Facebook Page and a LinkedIn Company Page in 10 steps each (links are below). Once your page is up and running, you can connect with people, add great content, launch some short-term promotions, and more. But you can’t do any of those things without a company page.
If you’re still not convinced that you need to (at the very least) go and create your LinkedIn Company Page and Facebook Page in order to stake your claim on both social networking sites, consider this: Every day that you’re not on these sites is a missed opportunity that your competitors are happy to steal from you. Don’t let them do it!
Follow the links below to learn how to create your own business pages on Facebook and LinkedIn:
- 10 Steps to Create a Great Facebook Page that Gets “Likes”
- 10 Steps to Create a LinkedIn Company Page
Keep in mind, it’s quite possible that you’re a small business owner or solopreneur who doesn’t have time to maintain fresh content and conversations on every social media site in existence. That’s perfectly fine, and that’s why I wrote 30-Minute Social Media Marketing (to show you how to effectively leverage social media marketing as a small business owner with no staff and no budget).
Choose the destinations where your audience spends time and focus your efforts to maximize your ROI. However, you should work toward expanding your online presence over time as your business grows. The first step is to claim your space (and your name) on the various social media sites that are available to you.
Image: Sheila Scarborough