Comments on: 10 Reasons Your Marketing Messages Stink http://keysplashcreative.com/10-reasons-your-marketing-messages-stink/ Wed, 03 Mar 2010 14:34:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Susan Gunelius http://keysplashcreative.com/10-reasons-your-marketing-messages-stink/comment-page-1/#comment-17232 Susan Gunelius Sun, 28 Feb 2010 15:45:08 +0000 http://keysplashcreative.com/?p=1656#comment-17232 I'm happy to hear that you enjoyed my article. I absolutely agree that niche marketing is "it" right now, and I always tell my clients to focus, focus, focus! For more info from a small business owner's perspective, check out my book, <a href="http://www.amazon.com/gp/product/159918253X?ie=UTF8&tag=keysplash-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=159918253X" rel="nofollow">Kick-ass Copywriting in 10 Easy Steps</a>, which was written specifically to teach small business owners how to write effective copy. I’m happy to hear that you enjoyed my article. I absolutely agree that niche marketing is “it” right now, and I always tell my clients to focus, focus, focus!

For more info from a small business owner’s perspective, check out my book, Kick-ass Copywriting in 10 Easy Steps, which was written specifically to teach small business owners how to write effective copy.

]]> By: AMP http://keysplashcreative.com/10-reasons-your-marketing-messages-stink/comment-page-1/#comment-17224 AMP Sun, 28 Feb 2010 12:10:49 +0000 http://keysplashcreative.com/?p=1656#comment-17224 As a small business owner...and I do mean small, I am always trying to educate myself on relevant marketing strategies. Let me state that again..."relevant" being the key word, is the most difficult aspect-from my perspective. Several key issues mentioned hit home with me when it comes to marketing copy....arrogance, not saying what people want to hear, marketing in the wrong place, and putting the cart before the horse. To me these are direly critical to success. Niche marketing is here...and now...which is why accurate relevant research will build a solid foundation. So work your copy strategy based on your research findings. If you can wrap your head around the big picture, then you do truely understand your clients needs which then affords you the luxury of relaxing and allowing your creative juices to flow. And isn't that what ultimately creates a winning marketing campaign? I liked the article and wish the author would create a part 2.....from the small business owners perspective...perhaps then, those who write copy will begin to see the big picture and pull themselves out of thier ruts. As a small business owner…and I do mean small, I am always trying to educate myself on relevant marketing strategies. Let me state that again…”relevant” being the key word, is the most difficult aspect-from my perspective.
Several key issues mentioned hit home with me when it comes to marketing copy….arrogance, not saying what people want to hear, marketing in the wrong place, and putting the cart before the horse. To me these are direly critical to success.
Niche marketing is here…and now…which is why accurate relevant research will build a solid foundation. So work your copy strategy based on your research findings. If you can wrap your head around the big picture, then you do truely understand your clients needs which then affords you the luxury of relaxing and allowing your creative juices to flow.
And isn’t that what ultimately creates a winning marketing campaign?
I liked the article and wish the author would create a part 2…..from the small business owners perspective…perhaps then, those who write copy will begin to see the big picture and pull themselves out of thier ruts.

]]> By: Scott http://keysplashcreative.com/10-reasons-your-marketing-messages-stink/comment-page-1/#comment-12224 Scott Mon, 30 Nov 2009 16:18:46 +0000 http://keysplashcreative.com/?p=1656#comment-12224 Nice article. I like that you don't pull any punches. I think more business owners would prefer that advisors be honest with them rather than trying to make them nice. You'll definitely never be cast as one of the sycophants in "The Emperor's New Clothes" and that's a compliment. Nice article. I like that you don’t pull any punches. I think more business owners would prefer that advisors be honest with them rather than trying to make them nice. You’ll definitely never be cast as one of the sycophants in “The Emperor’s New Clothes” and that’s a compliment.

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