Lower Income Consumers Can Still Afford Their iPhones
The economy might be tanking, but consumers earning less than the national median household income can still find money to buy iPhones. Apple must be pleased. According to a new study by comScore, as the economy sinks lower, iPhone sales move in an inverse direction among consumers as follows: 48% increase in purchases since June 2008 among consumers earning between $25,000-$50,000 annually 46% increase in purchases since June 2008 among consumers earning between $25,000-$75,000 annually 16% increase in purchases since June 2008 among consumers earning under $25,000 annually It’s...
read moreSaw Creators Want Your Blood – Really
“For 4 years, Saw has been dedicated to drawing your blood. This year, we want more of it.” That’s the intro line in a new PSA from the American Red Cross and the creators of the Saw movie franchise, Lion’s Gate. It’s the 4th annual Halloween blood drive from the teams from horror flick Saw and the American Red Cross. Each year, the Red Cross partners with Saw creators to motivate people to donate blood. This year, Saw star Tobin Bell (who I’ve loved for his creepiness since he appeared in an episode of The X Files years ago) did a public service...
read moreHP on the Right Digital Marketing Track if CMO Has His Way
I found a snippet of a presentation by HP CMO Mike Mendenhall on AdAge.com today that I have to share. If you haven’t seen it yet, follow the link above and check it out. Mendenhall took the words right out of my mouth. If you ever read my old branding blog, Brandcurve.com, then you know I’m a big proponent of integrating digital media fully into your marketing plan and leveraging consumers to grow your brand through digital media. Those are exactly the points that Mike eloquently makes in his presentation at the recent ANA conference. In his speech, Mike redefines brand...
read moreTrifold Brochure for Frank’s Bookkeeping
KeySplash Creative recently completed an exciting copywriting project for Frank’s Bookkeeping out of Northern New Jersey. The owner wanted a brochure to announce the company’s new services to businesses operating out of virtual offices. KeySplash Creative worked closely with Frank’s Bookkeeping to create compelling messages that would show potential clients how they can benefit from working with Frank’s Bookkeeping. Follow the link to take a closer look at Frank’s Bookkeeping trifold...
read moreWelcome to KeySplash Creative Conversations
Welcome to KeySplash Creative Conversations – the blog of KeySplash Creative, Inc. Here you’ll hear from KeySplash Creative President & CEO Susan Gunelius as she discusses what’s going on in the world of marketing, branding, copywriting and advertising. So pull up a chair and join the...
read moreConnect with Susan Gunelius
