Lower Income Consumers Can Still Afford Their iPhones
October 31, 2008
The economy might be tanking, but consumers earning less than the national median household income can still find money to buy iPhones. Apple must be pleased.
According to a new study by comScore, as the economy sinks lower, iPhone sales move in an inverse direction among consumers as follows:
- 48% increase in purchases since June 2008 among consumers earning between $25,000-$50,000 annually
- 46% increase in purchases since June 2008 among consumers earning between $25,000-$75,000 annually
- 16% increase in purchases since June 2008 among consumers earning under $25,000 annually [Read more]
Saw Creators Want Your Blood – Really
October 31, 2008
“For 4 years, Saw has been dedicated to drawing your blood. This year, we want more of it.”
That’s the intro line in a new PSA from the American Red Cross and the creators of the Saw movie franchise, Lion’s Gate. It’s the 4th annual Halloween blood drive from the teams from horror flick Saw and the American Red Cross. Each year, the Red Cross partners with Saw creators to motivate people to donate blood.
This year, Saw star Tobin Bell (who I’ve loved for his creepiness since he appeared in an episode of The X Files years ago) did a public service announcement that is both serious and funny. It’s a clever mix that works well to boost awareness. So far the American Red Cross and Saw partnership has gotten about 80,000 pints of blood donations as a result of the campaign. That equates to nearly a quarter of a million saved lives!
Check out the PSA by following the link above. What do you think of it? Which brand does the partnership help more?
Hat tip to The Brand Elastic for this story.
Image: American Red Cross Oregon Trail Chapter Blog
HP on the Right Digital Marketing Track if CMO Has His Way
October 31, 2008
I found a snippet of a presentation by HP CMO Mike Mendenhall on AdAge.com today that I have to share. If you haven’t seen it yet, follow the link above and check it out. Mendenhall took the words right out of my mouth. If you ever read my old branding blog, Brandcurve.com, then you know I’m a big proponent of integrating digital media fully into your marketing plan and leveraging consumers to grow your brand through digital media. Those are exactly the points that Mike eloquently makes in his presentation at the recent ANA conference.
In his speech, Mike redefines brand strategy as something that has to be nurtured among consumers rather than an image or message companies can dish out to them. He also notes that ad agencies still don’t get it when it comes to integrating digital media completely into marketing strategy. Take a look at the 3-minute snippet from his speech then leave a comment and share your opinions on branding, marketing and digital media.
Image: Adage.com
Trifold Brochure for Frank’s Bookkeeping
October 30, 2008
KeySplash Creative recently completed an exciting copywriting project for Frank’s Bookkeeping out of Northern New Jersey. The owner wanted a brochure to announce the company’s new services to businesses operating out of virtual offices.
KeySplash Creative worked closely with Frank’s Bookkeeping to create compelling messages that would show potential clients how they can benefit from working with Frank’s Bookkeeping.
Follow the link to take a closer look at Frank’s Bookkeeping trifold brochure.
Welcome to KeySplash Creative Conversations
October 28, 2008
Welcome to KeySplash Creative Conversations – the blog of KeySplash Creative, Inc.
Here you’ll hear from KeySplash Creative President & CEO Susan Gunelius as she discusses what’s going on in the world of marketing, branding, copywriting and advertising.
So pull up a chair and join the conversation!
