Compostable Packaging Gains Speed as Green Business Trend
Compostable packaging isn’t new, but developing a set of standards for compostable packaging, particularly home-composting, is still fairly new. A standard and logo has been in place (called the Seedling logo – pictured) that denotes packaging that is suitable for composting in centralized facilities (e.g., on ships), but starting in 2009, a new logo will appear on packages deemed suitable for disposal in home composting-machines. Retailers are keen to jump on the bandwagon to reduce packaging waste, so don’t be surprised if you start to see the new logo more frequently...
read moreCyber Monday and Beyond – Search Marketing is Where Its At
Cyber Monday is just two days away and it appears that search marketing is the place to be on Cyber Monday and throughout the holiday season. According to a report by SearchIgnite, search marketing spending is up 33% in the first half of the fourth quarter of 2009. Cyber Monday and the entire holiday season is expected to produce lackluster sales for retailers this year, so promotions and discounts are hot with Shopzilla reporting that 83.7% of retailers plan Cyber Monday promotions, up from 72.2% from the prior year. Seems like a sound marketing strategy. Given the faltering economy,...
read moreBarack Obama Trading Cards are Coming
Topps doesn’t just make baseball cards anymore. Now, Topps is tapping into the popularity of Barack Obama with Barack Obama Inaugural Edition Commemorative Cards. According to an article on Adages, this isn’t the first time Topps has harnessed the power of politics for profit. Topps produced trading cards for John F. Kennedy as well as a series of cards called “Man on the Moon” in the 1960s. You’ll be able to get your hands on Barack Obama trading cards in January for just $1.99 (that includes a pack of 6 cards and a sticker)! Each pack will be made...
read moreAnother Reason Not to Bail Out U.S. Automakers
Yet another reason why the government shouldn’t bail out the Big 3 U.S. Automakers – the $38 million Ram Challenge from Chrysler. What do you do when consumers clearly indicate that big gas-guzzling vehicles are not what they want? Try to convince them otherwise with a $38 million reality show contest – the Ram Challenge. At least that’s what Chrysler thinks will save the falling company. So sad. Your thoughts? Will the Ram Challenge save Chrysler? (don’t mind my laughter as you answer that question) And just for kicks, check out the promo for the Ram...
read moreKohls Resorts to Desperate Black Friday Promotions
Desperate times call for desperate measures on Black Friday. In an attempt to boost sales during a weak economy and a holiday retail season that’s expected to be disasterous, Kohls is advertising a promotion that definitely does not have me planning to set my alarm clock early on Black Friday. Check out the ad I saw on Yahoo! today, pictured below. What do you think? Will you get up at 4:00 a.m. on Black Friday and head to your local Kohls for, “300 early bird specials?” By the way, you can find tons of Black Friday deals on the Black Friday 2008 website, most of...
read moreConnect with Susan Gunelius
