Happy New Year from KeySplash Creative

Happy Holidays from KeySplash Creative

Axe Webisodes Still Going Viral Years After Launch

Back in 2006, the marketing team behind Axe Body Spray, deodorant and shower gel decided to create some webisodes.  Clearly targeted at men, the webisodes were funny, depicting news reports about the effects of Axe products.  It’s been about two years, and the videos are still going viral, making the rounds across the Internet to people who have yet to see them. Both videos are amusing and borderline inappropriate for PG audiences.  I suppose you could say the same thing about most Axe commercials, too. Check out two of the Axe webisodes below, and you’ll see why they’re...

Sprite Green Packaging Mimics Lemon Juice

I’m not sure if it was intentional or not, but the packaging for Coca-Cola’s new Sprite Green product looks a lot like a lemon juice bottle (at least from a distance).  It could be an intentional subconscious connection to the “naturalness” of Sprite Green which does contain 5% lemon juice, or it may have been a mistake.  Either way, it’s a nice package.  I suppose the bigger question is whether ten years from now we’ll learn that Truvia (the natural sweetener used in Sprite Green instead of sugar or an artificial sweetener) is actually bad for you,...

Over 1,000 Brands Per Day and Counting

In case anyone hasn’t seen it yet, I have to share Tanner Woodruff’s homework for a course in the Visual Communication Design program at Arizona State University.  He was asked to create a clock and retail or shipping packaging for that clock for the industry of his choice.  Tanner chose to create a clock for identity designers.  He logged all 1,035 brands he interacted with in a 24-hour period (at least as many as he could write down) then created a clock to represent those brand interactions. It’s so interesting to see one person’s daily interaction with brands...