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Archives for January 2009

January 20, 2009 By Susan Gunelius

Vote for KeySplash Creative in the 2009 Leading Moms in Business Competition

KeySplash Creative, Inc. has been nominated for the 2009 Leading Moms in Business Competition sponsored by StartUpNation and Ladies Who Launch. Please vote for KeySplash Creative. Thank you! … [Read more...]

Filed Under: Blog, KeySplash News Tagged With: keysplash creative, ladies who launch, startup nation, startupnation

January 19, 2009 By Susan Gunelius

Will You Watch Barack Obama’s Inauguration? Take the Poll

It's an exciting time for Americans as the first African American prepares for his inauguration as United States President tomorrow.  Many Americans have bought into Obama's brand promise of change.  We'll have to wait and see if he can deliver.  Let's hope so. Will you watch Barack Obama's inauguration? ( surveys) … [Read more...]

Filed Under: Blog, Political Marketing Tagged With: barack obama, inauguration, obama brand, political branding, Political Marketing

January 15, 2009 By Susan Gunelius

Jimmy Fallon’s New Logo

With Jay Leno moving out of his late night talk show spot on NBC, Conan O'Brien is moving up one hour and Jimmy Fallon is taking Conan's old time slot with Late Night with Jimmy Fallon.  To honor the move, Jimmy Fallon let visitors to his show's website pick his show's new logo.  Number Seventeen was brought in to design the new logo.  They have also designed for Saturday Night … [Read more...]

Filed Under: Blog, Branding, Logos Tagged With: Branding, entertainment branding, entertainment marketing, jimmy kimmel, logo design

January 14, 2009 By Susan Gunelius

The History of the Fuji Logo – Example of Well-Executed Logo Evolution

I often write about companies that recently revamped their logos, but today, I'm going to do something a bit different and track the evolution of a logo to see if the changes made to the corporate icon over the decades seems logical and well-executed.  I chose Fuji for the first logo history review, because the company provides a good example of doing things right. Check out … [Read more...]

Filed Under: Blog, Branding, Logos Tagged With: brand identity, fuji, fuji logo, logo design

January 13, 2009 By Susan Gunelius

PETA Rebrands Fish as Sea Kittens

In another disasterous marketing move, PETA further uses its non-inclusive brand strategy to alienate people who eat fish.  Although those people might very well support other causes PETA fights for, they're not welcome.  You can check out this post to learn more about that issue, but today, let's talk about PETA's idea to rebrand fish as "sea kittens" with the hope that a cute … [Read more...]

Filed Under: Blog, Branding Tagged With: failed marketing, Marketing Strategy, marketing tactics, peta, peta marketing, rebranding, sea kittens

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