Kick-Ass Copywriting in 10 Easy Steps Reviewed by Deb Ng of Freelance Writing Jobs

Deb Ng of the number one online community for freelance writers, Freelance Writing Jobs, published a review of my book, Kick-ass Copywriting in 10 Easy Steps, this week.  In a nutshell, she liked it! It’s a great write up, and you can read it...

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5 Great Marketing, Branding and Advertising Blogs You Might Not Be Reading

I’ve been meaning to write this post for a long time, and today is the day I decided to sit down and do it.  There are so many great blogs about marketing, branding, advertising, design, and so on that don’t get the praise or traffic they deserve.  Following is a list of marketing-related blogs that are so much fun to read, and you might not even know about them yet: Prescott Perez-Fox Prescott Perez-Fox’s blog provides his common sense, often amusing take on the world of branding.  Prescott is wise beyond his years when it comes to branding, and I love reading his...

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David Meerman Scott Talks about Social Media and the World Wide Rave

I attended the Custom Content Conference in Miami, Florida earlier this week where David Meerman Scott discussed social media and his new book World Wide Rave as the event keynote speaker.  I wrote an in-depth overview discussing David’s 7 rules for social media success on the Newstex.com blog.  You can read my coverage of David’s speech...

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Social Networking and Blogs are More Popular Than Email

Have you shifted your marketing investments to match consumer habits?  Did you know that statistics show social networking and blogs are now more popular than email?  Is your brand represented where it needs to be? Learn more in my guest post on the Womenkind.net (an ad agency based in New York City) blog, Social Networking and Blogs are More Popular Than...

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Read an Excerpt of “Harry Potter – The Story of a Global Business Phenomenon” by Susan Gunelius

The publisher of my book, Harry Potter: The Story of a Global Business Phenomenon, gave me permission to provide an excerpt from the book here on the KeySplash Creative website.  You can read the Introduction here and get an idea of what the book is about.  It’s a fascinating branding and marketing story that I truly enjoyed researching and...

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