Wolverine Asks – Got Milk?
In the words of my husband, “shouldn’t it be, ‘Got Adamantium’?” Regardless, it’s a cool ad. Your thoughts?
read moreTop of the Muffin to You – from Seinfeld to Vitalicious
Somehow VitaTops muffin tops from Vitalicious have been on the market without a lot of buzz (at least not in my neck of the woods). Today, I stumbled upon news that a new flavor (banana nut) was introduced. How did I miss this gem? What a great pop culture tribute that every Seinfeld fan would love to buzz about. I think they’re missing a big opportunity to drive word of mouth on this one. Or am I just looking for any excuse to post a Seinfeld clip (guilty as charged)? What do you...
read moreApple’s iPhone – It’s an Instrument, Too!
Who knew when Apple released the iPhone to much fanfare that it would be where it is today? Sure, it seemed obvious that it would change the cell phone market. The touch screen is great, and everything with that little Apple logo immediately seems cooler than any other similar product, but who new the term “iPhone app” would permeate our culture to rival Twitter in terms of being buzzworthy? And who would have thought that the iPhone can also be used as an instrument? But alas, there’s an app for that. It’s like the Swiss Army Knife of telephonic...
read moreNew Dollar General Logo – Why Bother?
I stopped by the Brand New blog today and learned that Dollar General has a new logo. This one can be added to the why bother category. Unless someone can help me understand. Anyone? Anyone? Bueller? Based on this post from BrandlandUSA, I think that perhaps Dollar General should have focused on updating other parts of its business before investing in a logo...
read moreEven Homeless Frank Says No to Microsoft
The video below is highly politically incorrect, but it shows one more view from consumers about how Microsoft is failing to connect with consumers through its products and reactionary commercials (think of the “I’m a PC” ads released in response to Apple’s popular “Mac Guy vs. PC Guy” commercials). Apple might not be at the peak of its branding game anymore, but the company did succeed in developing a powerful relationship brand that Microsoft continues to try to compete against. It’s past time for Microsoft to start focusing on changing from...
read moreConnect with Susan Gunelius
