New Review of Google Blogger for Dummies on About.com

Jennifer Kyrnin, the About.com Guide to Web Design, published a 5-star review of my book, Google Blogger For Dummies.  I’m very happy that Jennifer liked my book and that the reviews and feedback I’ve received so far have been very positive.  You can read the complete review on About.com Web...

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Burger King vs. Jack in the Box Death Match – Who Would Win?

Remember that show Celebrity Death Match on MTV where claymation characters molded after celebrities entered an ultimate fighting ring and duked it out?  While being tortured by the new Jack in the Box commercial (you can watch it below — it’s very similar to a Pepto Bismol commercial from a year or so ago that included a song and dance — and I don’t mean “similar” in a good way) last night, my husband and I pondered who would win a Celebrity Death Match between the Burger King mascot and the Jack in the Box mascot?  Both characters creep me out equally,...

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Getting More for Your Money – Leveraging Technology to Improve Your Employer Brand

Susan Gunelius will lead a webinar for The Human Capital Institute and sponsored by Taleo on July 7, 2009 at 12:00 Eastern time called “Getting More for Your Money - Leveraging Technology to Improve Your Employer Brand.”  This is a free webinar, which you can register for through the Human Capital Institute website. The Human Capital Institute (HCI) is a nonprofit organization dedicated to driving innovative new thinking in talent acquisition, development, deployment and new economy leadership. Through research and collaboration, the HCI global network of more than 150,000...

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Free eBook from Newstex – The Truth about Blog Syndication

I wrote an ebook for one of my clients, Newstex, which is now available for free download on the Newstex website.  It’s called The Truth about Blog Syndication, and its purpose is to teach bloggers the facts about licensed blog syndication (which Newstex offers) versus free and ad-supported blog syndication.  There is actually a very big difference, and many of the myths about blog syndication that bloggers hear are true of the free and ad-supported syndication models but not the licensed syndication model.  Without giving away everything in the book, licensed blog distribution gives...

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Bad Logos

I have to give a hat tip to ArtistMike.com for putting together a great list of bad logos.  It’s an amusing and unfortunate display of logo design gone terribly wrong, and the lessons to learn are these — hire a professional logo designer to create your logo and be sure to show it to many people before launching it to make sure there’s nothing you haven’t missed in terms of interpretation. Check out the list of bad...

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