Staples Salutes the Most Wonderful Time of the Year in Classic Commercial
The classic Staples commercial that reminds parents everywhere how much we love the phrase ‘back to school’ is back. My triplets are heading off to Kindergarten this year, and I’m finally able to fully appreciate this ad’s creative...
read moreCreate Loyal Brand Advocates – 7 Steps to Advertising Success
My latest article on Entrepreneur.com is called Create Loyal Brand Advocates – 7 Steps to Advertising Success. In the article, I discuss the seven steps that businesses need to understand and follow in order to develop a long term, successful brand building strategy supported by effective marketing communications. Follow the link above to read the complete article. Read more marketing and branding articles by Susan...
read moreHow to Effectively Market Your Small Business in a Downturn Economy Webinar
KeySplash Creative President and CEO Susan Gunelius will join a panel of marketing professionals in leading a webinar sponsored by Network Solutions on August 26, 2009 from 12:00 PM – 1:00 PM Eastern Time. The panel is called ‘How to Effectively Market Your Small Business in a downturn Economy’ and Susan will be joined by Jay Ehret of The Marketing Spot and Jay Berkowitz of Ten Golden Rules. You can get more details and register for the webinar here. Related Posts: Susan Gunelius Joins Network Solutions Social Web Advisory...
read moreIdealist vs. Pragmatic Marketers
In my post yesterday, Take the Test – Are You Left-Brained or Right-Brained, I asserted that marketers generally fall into two categories: creative, right-brained marketers or analytical, left-brained marketers. Today, I’m going to elaborate on that theory by saying that marketers can also be broken down in a similar manner as pragmatic marketers vs. idealistic marketers. Often throughout my corporate career, I would say, “there are do-ers and there are thinkers.” While I think most people carry some pragmatic and some idealistic traits in terms of their...
read moreTake the Test – Are You Left-Brained or Right-Brained?
Marketers typically fall into one of two categories — the more creative, left-brained marketers and the more analytical right-brained marketers. There is an image that circulates around the Web every few months tah will tell you in seconds whether you’re left-brained or right-brained. Give the test a try by looking at the female figure dancing in the picture below. Is she turning clockwise or counter-clockwise? Once you decide, find out what your choice means after the jump. Apparently, if you see the dancer turning clockwise, then you are right-brained, and if you see her...
read moreConnect with Susan Gunelius
