Why No One Believes GM, Ford and Chrysler Deserved Bailouts
Months ago, I published a post on another blog I write for about the fate of GM, Ford and Chrysler. I received a lot of negative comments on that post from people who disagreed with my assertion that mismanagement brought about the failure of the Big 3 U.S. auto manufacturers — specifically, focusing on short term gains rather than long term strategy. It’s a trap that executives and managers everywhere fell victim to as stockholders demanded double-digit growth year after year. There’s a reason why GM, Ford and Chrysler found themselves circling the drain. I think this...
read moreSneak Peak – Building Brand Value the Playboy Way
KeySplash Creative President and CEO Susan Gunelius’ newest book, Building Brand Value the Playboy Way, will be released this month in the United Kingdom and in October in the United States. You can read an excerpt of Building Brand Value the Playboy Way from the book’s Introduction on Entrepreneur.com. When I started writing this book, I already viewed Hugh Hefner as the ultimate brand champion and brand guardian, and when I finished, that opinion had only grown stronger. Building Brand Value the Playboy Way was written for an academic and professional audience, and describes...
read moreBurger King Bets on Tony Stewart and a Polygraph Test
Burger King’s newest celebrity endorsements are coming from NASCAR driver Tony Stewart. I just saw my first Burger King commercial starring Tony Stewart this week, and it wasn’t bad. Considering how popular NASCAR is, I’d imagine the pairing of a popular driver with fast food is decent. Then I heard that Tony Stewart is taking a live polygraph test online where he will be asked if he really likes Burger King Whoppers, and the appeal of this campaign from Crispin Porter & Bogusky became clear to me. It’s a clever attempt at creating an integrated marketing...
read moreGoogle Blogger for Dummies Reviewed by About.com Guide to Google Marziah Karch
Marziah Karch, the About.com Guide to Google, reviewed my book, Google Blogger For Dummies, and gave it 4.5 out of 5 stars! You can follow the link to read Marziah’s full review of Google Blogger for...
read more9 Reasons to Sign up for the GrowSmartBiz Conference
Some of you might know that I’m on the Network Solutions Social Web Advisory Board, so sometimes I get emails from them announcing events and webinars. Today, I received an email about the upcoming GrowSmartBiz Conference in Washington, D.C. on September 29, 2009 along with a discount code to get two registrations for $99 (a $500 discount) that I’m happy to share with KeySplash Creative Conversations readers. Following is the email I received from Network Solutions with all the details: Nine reasons to sign up today for the GrowSmartBiz Conference in Washington, D.C., Sept....
read moreConnect with Susan Gunelius
