Mercedes E-Class Ad Copy – ‘Butt’ of Critics’ Jokes
One of the points I stress in my book, Kick-ass Copywriting in 10 Easy Steps, is the importance of writing copy that speaks to your target audience. If your audience doesn’t ‘get’ your copy or it doesn’t speak directly to them in a language they understand, appreciate, and relate to, then your ad won’t drive the sales you need from it. Case in point — the new Mercedes E-Class print ads shown below. Ad #1 Copy Reads: “Superfect. The E-Class Coupe. It deserves a whole new language.” Ad #2 Copy Reads: “Fabuttractive. The E-Class Coupe....
read moreBuilding Brand Value the Playboy Way – Now Available in Book Stores and Online
My new book, Building Brand Value the Playboy Way, was released this month through Palgrave Macmillan. It’s available through online book sellers such as Amazon, Barnes & Noble, and Borders as well as in stores. This was an incredibly interesting story to research and to tell. You can read an excerpt here. If you have a chance to read it, stop back by and let me know what you think or leave a review on Amazon and share your...
read moreFrom WTF to TFW – How a Blog Caused a Logo Change for Wisconsin
Earlier this year, one of my favorite blogs, Your Logo Makes Me Barf, wrote a post called WTF Wisconsin? that pointed out a glaring error made by the Wisconsin Tourism Federation. If you don’t know what the acronym WTF stands for, I’ll tell you — “What the fu*k?” Take a look at the logo below. While it’s surprising that no one within or working with the Wisconsin Tourism Federation mentioned this problem to them, the more interesting point of the story comes from how they learned about it. The power of the blogosphere is demonstrated once again with...
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