My latest article is live on Entrepreneur.com. It's called 10 Reasons Your Marketing Messages Stink, and I look at the craft of writing effective copy from a different perspective than you might be used to. You can check it out here. What do you think is the main reason marketing copy is ineffective? Leave a comment and share your thoughts! … [Read more...]
Archives for November 2009
There’s a Brand Opening in Hollywood – Who Can Fill Oprah’s Shoes
Calling all females in Hollywood! Oprah Winfrey announced she is leaving the Oprah Winfrey Show after 25 years as the face of afternoon television for women -- a role that helped position her as one of the most powerful women in entertainment and the world. The official end to her run as the queen of daytime TV is scheduled for September 9, 2011 -- plenty of time to position … [Read more...]
Are You Overthinking Your Marketing?
I have written many times about my preference for transparent marketing and an aversion to marketing buzz words and rhetoric. My motto is, cut to the chase. If I hear the word 'paradigm', I'm leaving. So I laughed out loud today when I came across a video published on Ad Freak, which was created by U.K.-based freelance animator and illustrator Joseph Pelling. Joseph's … [Read more...]
Dan Schawbel Interviews Susan Gunelius about Hugh Hefner, Playboy and Harry Potter
This week, I answered some questions posed to me by Dan Schawbel of Personal Branding Blog about my new book, Building Brand Value the Playboy Way, and my book about the Harry Potter brand, Harry Potter: The Story of a Global Business Phenomenon. You can read the full interview on Dan's blog and learn how Hugh Hefner, Playboy and Harry Potter are connected in terms of … [Read more...]