10 Marketing Trends for 2010

My 10 marketing trends for 2010 were published on Entrepreneur.com.

If you’ve been reading my content for any length of time, then you can assume the word ‘transparency’ is probably included in that list, and guess what?  You’re right!  I won’t give the rest away though.  Follow the link above to read the complete article.

What’s your prediction for marketing trends in 2010?  Leave a comment and share your thoughts.

Def Leppard Animated Series Could Become a Reality

In the late 1980s when I was 17, Def Leppard’s Hysteria album was at the top of the charts in the U.S.  My friends and I got tickets to see the band perform at the Continental Airlines Arena in East Rutherford, New Jersey.

One of my friends and I were able to sneak down from our first tier seats to the floor and ended up in the front row at the center of the stage.  We had a blast, and I still remember her dancing on the roof of my parents’ car in the parking lot afterward and denting the it.  We punched it back into shape, but a small dent lingered that I could always see from my second story bedroom window that overlooked our driveway whenever the car was parked there.  I always wondered if my parents ever noticed it (sorry about that Mom and Dad).

Today, about 20 years later, I read an article on the MediaFreak blog about a new deal Def Leppard is considering that might include an animated series.  I could write all kinds of things about marketing and branding related to this odd development, but I won’t.  Instead, I’ll leave my post with this food for thought …

Pick and choose your brand extensions carefully.  Remain focused and don’t forget your core audience.

I may not have listened to my old Hysteria album in a long time, but I still remember all the words to Pour Some Sugar on Me and I sing out loud when it comes on the radio.  However, I don’t think I’d ever watch a Def Leppard animated series, and I can’t foresee such a series drawing in a broad, new audience either.

How about you?