The Ultimate Brand Champion – Hugh Hefner
Brand champions can be extremely powerful, and this week, I wrote an article that was published on the Yahoo! Advertising Blog about the ultimate brand champion – Hugh Hefner. Here is a snippet from the article: There is perhaps no other brand in the world which has been so closely aligned with a single person as Playboy has been with Hugh Hefner for over half a century. And there is no arguing the influence that a visible brand champion who truly lives and breathes a brand can have on the success (or failure) of that brand. You can follow the link to learn more about brand...
read moreWeekly Wrap up – Marketing and Branding
Check out Susan Gunelius’ articles and posts published across the Web this week: Corporate Branding and Marketing Branding from Within: The Importance of Internal Brand Building Brands Really Can Connect with Consumers through Online Video Ads Apple and Google – Friends or Foes? Small Business Branding and Marketing 20 Questions to Ask and Requirements to Define before You Hire a Business Blogger 6 Twitter Apps to Track Your Twitter Performance Copywriting 3 Ways to Move Consumers to...
read moreHow to Create a Sense of Urgency in Marketing Messages
I write about the topic of creating a sense of urgency and motivating consumers to action through your copywriting extensively in my book for small business owners and beginner copywriters, Kick-ass Copywriting in 10 Easy Steps, where I explain that crafting effective calls to action is a talent that you can learn. My newest article on Entrepreneur.com gives 3 useful tips to help you create a sense of urgency in your marketing messages. You can follow the link to get all the details: 3 Ways to Move Customers to...
read moreWeekly Wrap-up — Marketing, Branding and More
Check out Susan Gunelius’ articles and posts published across the Web this week: Corporate Branding and Marketing Early Adopters have Significant Influence on Brand Success Potato Chips and Flickr – A Happy New Social Media Marketing Tactic Are You Talking to the Right People about Your Brand Online? Small Business Branding and Marketing Why Your Local Business Must be Online and 20 Easy Ways to Do It Affordable and Targeted Small Business Advertising on Facebook 3 Reasons Your Small Business Should Have a Mobile App Women in Business and Careers Inspiring Women Business...
read moreTime to Define Your Personal Brand
I just started writing for the Forbes.com Work in Progress blog, and I wanted to share my first article here with the KeySplash Creative Conversations audience since it’s related to marketing. The article is called Define Your Personal Brand and discusses the importance of developing your personal brand image, message and promise online. Follow the link above to learn both the why’s and how’s of online personal brand...
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