Read an Excerpt of Blogging All-in-One for Dummies
An excerpt of my new book is now available on Entrepreneur.com. The excerpt is about building a buzz with a business blog. You can read the excerpt here, but here’s a snippet: The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products and services outside of your website, you’ve hit marketing gold. Blogs are a perfect tool to achieve that goal because they’re conversational in nature. They’re also...
read moreUse the Brand Perception Snap Shot to Develop Your Brand Strategy
One of the tools that I use to help my clients develop a brand strategy is what I call the Brand Perception Snap Shot. Branding can be a confusing and overwhelming enigma, but the Brand Perception Snap Shotenables you to cut through the clutter and get down to what really matters. You can take the Brand Perception Snap Shot by answering the three questions below: What 5 words would you use to describe your brand today? What 5 words would your customers use to describe your brand today? What 5 words do you want to be used in the future to describe your ultimate brand (i.e., when your brand...
read moreConnect with Susan Gunelius
