Dr. Spock Says Buy Cheer Laundry Detergent
I love old ads, and when they include a Star Trek reference, they’re hard to resist. When I stumbled across the television commercial below from 1969 featuring a Dr. Spock lookalike hyping Cheer laundry detergent, I laughed out loud. No doubt this would be a copyright lawsuit in the making today. Find more videos like this on AdGabber What do you think? If you can’t view the above video, you can see it...
read moreGeek Squad Feels Your Pain
Kudos to Geek Squad who approved a funny set of print ads that hits home to just about anyone who has ever used a computer. The creative comes from the Miami Ad School in Madrid, Spain. I laughed out loud when I saw these and could completely relate. I also love Victor Javier Blanco’s brilliant sub-copy, “Fixed before it gets nasty.” I love simple but incredibly effective ads! Which one of the above ads is you? I have to admit that I’m a #1. Source:...
read moreImprove Your Copywriting with the Red Pen Rule
In my book, Kick-ass Copywriting in 10 Easy Steps, I write about how a little trick I call the Red Pen Rule can help you make your marketing copy more effective and more successful. This week, I wrote an overview of the Red Pen Rule on Entrepreneur.com. Here’s a snippet to give you an idea of what’s included in the article and discussed in greater detail in my book. “You don’t ever want consumers to read or listen to your ad or marketing piece and think, “Hurry up and get to the point.” Instead, keep your messages short, sweet and succinct, and your...
read moreConnect with Susan Gunelius
