Comments on: 5 Elements of Logo Design to Build a Powerful Brand Icon http://keysplashcreative.com/5-elements-of-logo-design-to-build-a-powerful-brand-icon/ The key to your success Wed, 28 Dec 2011 22:52:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Susan Gunelius http://keysplashcreative.com/5-elements-of-logo-design-to-build-a-powerful-brand-icon/comment-page-1/#comment-23066 Susan Gunelius Sun, 16 May 2010 23:29:39 +0000 http://keysplashcreative.com/?p=841#comment-23066 Bushi, Below is a link to an article I wrote for Kudzu Business Success Center that talks about color meanings. Talk to your logo designer about your customers and the image/message/promise you want your logo to convey. Also, be sure to discuss any concerns you might have about costs related to producing the logo in different formats in the future (multi-colored logos are more expensive to reproduce that single or 2-color logos). A good designer should ask you questions about your brand, customers, business, competitors, etc. in order to be able to make educated color suggestions to you. If a designer doesn't take time to learn about your business, don't work with him or her. The link I mentioned: http://bizsuccess.kudzu.com/?p=2520 Bushi, Below is a link to an article I wrote for Kudzu Business Success Center that talks about color meanings. Talk to your logo designer about your customers and the image/message/promise you want your logo to convey. Also, be sure to discuss any concerns you might have about costs related to producing the logo in different formats in the future (multi-colored logos are more expensive to reproduce that single or 2-color logos). A good designer should ask you questions about your brand, customers, business, competitors, etc. in order to be able to make educated color suggestions to you. If a designer doesn’t take time to learn about your business, don’t work with him or her.

The link I mentioned: http://bizsuccess.kudzu.com/?p=2520

]]> By: Bushi http://keysplashcreative.com/5-elements-of-logo-design-to-build-a-powerful-brand-icon/comment-page-1/#comment-22953 Bushi Sat, 15 May 2010 19:18:00 +0000 http://keysplashcreative.com/?p=841#comment-22953 Logo designers want to know what colours I want in my logo. I'm confused. But as a media and events business targetting corporates and government institutions, I want a combination of colours that will say "we are classy yet outgoing". Could you assist? Thanks. Bushi Logo designers want to know what colours I want in my logo. I’m confused. But as a media and events business targetting corporates and government institutions, I want a combination of colours that will say “we are classy yet outgoing”. Could you assist? Thanks. Bushi

]]> By: Tobias http://keysplashcreative.com/5-elements-of-logo-design-to-build-a-powerful-brand-icon/comment-page-1/#comment-14108 Tobias Tue, 05 Jan 2010 17:34:30 +0000 http://keysplashcreative.com/?p=841#comment-14108 Ask a complete stranger about your logo ideas and by all means give them permission to speak the truth. Your friends will say what they think you want to hear. Being at the end - design a logo with a detailed understanding of the Ideal Client Profile, the Buyer/Decision Maker(s) and if this applies, Influencer(s). Remember it is not about you, your business or the award your creative house wants to win from their peers for a cool design, it is about creating an illustration/design that grabs the ICP's attention and reinforcing it with a statement that establishes a call to action. Anything else is just a pretty little object. Ask a complete stranger about your logo ideas and by all means give them permission to speak the truth. Your friends will say what they think you want to hear.

Being at the end – design a logo with a detailed understanding of the Ideal Client Profile, the Buyer/Decision Maker(s) and if this applies, Influencer(s).

Remember it is not about you, your business or the award your creative house wants to win from their peers for a cool design, it is about creating an illustration/design that grabs the ICP’s attention and reinforcing it with a statement that establishes a call to action. Anything else is just a pretty little object.

]]> By: Susan Gunelius http://keysplashcreative.com/5-elements-of-logo-design-to-build-a-powerful-brand-icon/comment-page-1/#comment-2744 Susan Gunelius Fri, 22 May 2009 23:37:01 +0000 http://keysplashcreative.com/?p=841#comment-2744 Great Logo Design, You're absolutely right. That's one of the hardest things to explain to people who don't have a production background! Great Logo Design,
You’re absolutely right. That’s one of the hardest things to explain to people who don’t have a production background!

]]> By: Great Logo Design http://keysplashcreative.com/5-elements-of-logo-design-to-build-a-powerful-brand-icon/comment-page-1/#comment-2740 Great Logo Design Fri, 22 May 2009 22:44:39 +0000 http://keysplashcreative.com/?p=841#comment-2740 Item 3 is what most people don't realize. Clients want logos with lots of different colors and intricate details. We tell them that problems with some of their ideas but they don't really listen until they start printing advertisements within their budget. I generally consult my clients on this the most. Thanks for the info. Item 3 is what most people don’t realize. Clients want logos with lots of different colors and intricate details. We tell them that problems with some of their ideas but they don’t really listen until they start printing advertisements within their budget. I generally consult my clients on this the most.

Thanks for the info.

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