Comments on: 5 Elements of Logo Design to Build a Powerful Brand Icon

By: Tobias

Tobias — Tue, 05 Jan 2010 17:34:30 +0000

Ask a complete stranger about your logo ideas and by all means give them permission to speak the truth. Your friends will say what they think you want to hear.

Being at the end – design a logo with a detailed understanding of the Ideal Client Profile, the Buyer/Decision Maker(s) and if this applies, Influencer(s).

Remember it is not about you, your business or the award your creative house wants to win from their peers for a cool design, it is about creating an illustration/design that grabs the ICP’s attention and reinforcing it with a statement that establishes a call to action. Anything else is just a pretty little object.

By: Susan Gunelius

Susan Gunelius — Fri, 22 May 2009 23:37:01 +0000

Great Logo Design,
You’re absolutely right. That’s one of the hardest things to explain to people who don’t have a production background!

By: Great Logo Design

Great Logo Design — Fri, 22 May 2009 22:44:39 +0000

Item 3 is what most people don’t realize. Clients want logos with lots of different colors and intricate details. We tell them that problems with some of their ideas but they don’t really listen until they start printing advertisements within their budget. I generally consult my clients on this the most.

Thanks for the info.

By: Susan Gunelius

Susan Gunelius — Thu, 26 Mar 2009 12:42:42 +0000

I’m happy to hear that my blog is helpful to you! Thank you for joining the conversation!

By: Digital Graphics

Digital Graphics — Thu, 26 Mar 2009 07:03:21 +0000

I’m new in the internet business field. I’m skilled in the graphics side, but I need info to learn about this business. I was going through your post and got a few pointers.

By: Bob Lewis

Bob Lewis — Tue, 03 Feb 2009 19:24:36 +0000

1. Try designing your Logo in black and white, if it doesn’t look good in black and white, it won’t look good it any color.
2. What makes you look? What makes you look again? What makes you tell someone about what you looked at?
3. People won’t look, unless it’s Remarkable, unusual, or Beautiful, maybe you’re the logo.
4. hmmm, why do we pay so much attention to the people and things that constantly break the rules. Jusst a thought.
5. Did I misspell the word (just) in the last sentence? Did you not notice that I misspelled the word ? Did it make you look? Did you think I was Dumb? Or worst of all, did you not think of me at all? Hmmm, to be or not to be, seen, remembered, or talked about!
6. Just a thought, can you remember the name of the most popular website in the world to buy a book? That was easy. Aren’t they dumb, they used their name and some funny letters.They need a marketing lesson, they broke the rules dammit. hmmm, I wonder why it wasn’t a book?
7. What do Marketers know anyway?