Blimpie Logo Redesign – Why Bother?
Seriously, why bother? When I first saw the new Blimpie logo, I wondered if it was a joke. Alas, it’s real and it’s not impressive. In fact, it’s hard to even call it a logo design at all. Your thoughts?
Hat tip to Brand New for this logo redesign.
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I am Speechless………………………………………………………….
It’s a logo, sort of, developed as a simplistic type-only statement. Unfortunate they’ve taken away the unique type style, but what concerns me even more is the “me-too” tagline. The “America’s…” thing has been done by many. Martin, for example, is “America’s Guitar.” So why not do something unique?
Bob, that was my first reaction, too!
Steve,
You’re absolutely right. The new logo is boring and does nothing to make the brand stand out from competitors or just about any other “me-too” brand in any industry. It seems like such a wasted opportunity.
the new logo is as weak as the company is, it’s a loser, a real loser!