Harry Potter – The Story of a Global Business Phenomenon
Harry Potter: The Story of a Global Business Phenomenon
- Published by Palgrave Macmillan; June 2008
- Read the Press Release
- Read the Introduction
- “Professional Manager” magazine: “Harry Potter as a concept is now officially subject to academic review and author Susan Gunelius has done it proud. This is an erudite marketing text, using Harry Potter as a vehicle for learning.”
- “Edge” magazine from the Institute of Leadership & Management, review by Sarah Sanderson: “Through its factual approach to marketing and branding, scattered with original Harry Potter facts and quirky references to the wizarding world, the book strikes the right balance to appeal to all.”
- Allen Adamson of Landor Associates
- Drew McLellan of McLellan Marketing Group
- Monica Flores of 10K Webdesign
- More Reviews and Snippets on the Palgrave Macmillan Website
- Reviews on Amazon.co.uk
