http://keysplashcreative.com/brand-transparency-a-conversation-with-alan-siegel-of-siegel-gale/ Wed, 03 Mar 2010 14:34:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://keysplashcreative.com/brand-transparency-a-conversation-with-alan-siegel-of-siegel-gale/comment-page-1/#comment-2069 Three points to seeking a seat at someone else’s table | The Marketing Diner :: Feed Your Brand - Not Your Ego Tue, 05 May 2009 12:51:48 +0000 http://keysplashcreative.com/?p=813#comment-2069 [...] a reason to trust what you’re saying because they know that the spin is being tempered with some healthy, smart candor about your brands and your products. In fact, one of the most compelling messages may yet be that [...] [...] a reason to trust what you’re saying because they know that the spin is being tempered with some healthy, smart candor about your brands and your products. In fact, one of the most compelling messages may yet be that [...]

]]> http://keysplashcreative.com/brand-transparency-a-conversation-with-alan-siegel-of-siegel-gale/comment-page-1/#comment-771 5 Great Marketing, Branding and Advertising Blogs You Might Not Be Reading : Keysplash Creative Mon, 30 Mar 2009 14:00:09 +0000 http://keysplashcreative.com/?p=813#comment-771 [...] I love the blog from leading branding company Siegel & Gale.  The Siegel & Gale philosophy embraces simplicity in marketing and branding, and I am a huge advocate of common sense, simple marketing, too.  It’s not surprising that I like this blog!  Read my interview with Alan Siegel of Siegel & Gale. [...] [...] I love the blog from leading branding company Siegel & Gale.  The Siegel & Gale philosophy embraces simplicity in marketing and branding, and I am a huge advocate of common sense, simple marketing, too.  It’s not surprising that I like this blog!  Read my interview with Alan Siegel of Siegel & Gale. [...]

]]> http://keysplashcreative.com/brand-transparency-a-conversation-with-alan-siegel-of-siegel-gale/comment-page-1/#comment-573 Branding the American Recovery and Reinvestment Act - Obama Says Give it a Logo : Keysplash Creative Wed, 18 Mar 2009 01:48:05 +0000 http://keysplashcreative.com/?p=813#comment-573 [...] Conversations on a regular basis, then you know I’m a big fan, read my interview with Alan here) and designer DJ Stout from Pentagram.  Here are the options provided by the [...] [...] Conversations on a regular basis, then you know I’m a big fan, read my interview with Alan here) and designer DJ Stout from Pentagram.  Here are the options provided by the [...]

]]> http://keysplashcreative.com/brand-transparency-a-conversation-with-alan-siegel-of-siegel-gale/comment-page-1/#comment-279 Siegel+Gale = Dialogue » Blog Archive » Brand Transparency – A Conversation with Alan Siegel of Siegel+Gale Fri, 30 Jan 2009 21:11:23 +0000 http://keysplashcreative.com/?p=813#comment-279 [...] Click to read the entire article [...] [...] Click to read the entire article [...]

]]> http://keysplashcreative.com/brand-transparency-a-conversation-with-alan-siegel-of-siegel-gale/comment-page-1/#comment-274 Susan Gunelius Thu, 29 Jan 2009 13:30:31 +0000 http://keysplashcreative.com/?p=813#comment-274 Krista, I agree 100%! Krista, I agree 100%!

]]> http://keysplashcreative.com/brand-transparency-a-conversation-with-alan-siegel-of-siegel-gale/comment-page-1/#comment-273 Krista Thu, 29 Jan 2009 06:32:32 +0000 http://keysplashcreative.com/?p=813#comment-273 It's not only companies. Everyone who blogs or runs a website online should be honest, transparent and clear on what they want, what they offer, how they can be of value and how they want to be perceived. It's so easy to google and find something written about you/your company so it pays to be really honest and open. For years I've also been ranting that companies should stop talking down to people. Use everyday language. Don't attempt to obfuscate matters. This is especially true for blogging where personality matters. No one will read if the blog sounds like it was written as a release! It’s not only companies. Everyone who blogs or runs a website online should be honest, transparent and clear on what they want, what they offer, how they can be of value and how they want to be perceived. It’s so easy to google and find something written about you/your company so it pays to be really honest and open. For years I’ve also been ranting that companies should stop talking down to people. Use everyday language. Don’t attempt to obfuscate matters. This is especially true for blogging where personality matters. No one will read if the blog sounds like it was written as a release!

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