Comments on: Branding Lessons from the 2008 Presidential Election http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/ Wed, 03 Mar 2010 14:34:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Obama and the Revitalization of Brand USA | Corporate Eye http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/comment-page-1/#comment-11738 Obama and the Revitalization of Brand USA | Corporate Eye Thu, 19 Nov 2009 02:51:18 +0000 http://keysplashcreative.com/?p=440#comment-11738 [...] in sentiment toward Brand USA can be attributed largely to President Barack Obama thanks to his inclusive brand strategy, global messages and global popularity.  According to FutureBrand, it’s the ‘Obama [...] [...] in sentiment toward Brand USA can be attributed largely to President Barack Obama thanks to his inclusive brand strategy, global messages and global popularity.  According to FutureBrand, it’s the ‘Obama [...]

]]> By: udengwu chris http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/comment-page-1/#comment-692 udengwu chris Thu, 26 Mar 2009 18:37:58 +0000 http://keysplashcreative.com/?p=440#comment-692 its a very nice posting especially for we researchers and students its a very nice posting especially for we researchers and students

]]> By: Susan Gunelius http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/comment-page-1/#comment-30 Susan Gunelius Fri, 07 Nov 2008 21:28:16 +0000 http://keysplashcreative.com/?p=440#comment-30 Anna, very well said! Anna, very well said!

]]> By: Anna http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/comment-page-1/#comment-29 Anna Fri, 07 Nov 2008 21:20:16 +0000 http://keysplashcreative.com/?p=440#comment-29 Online Buzz is the top online social media tool. The Barack campaign was up to date and very active on any network it could spread the word in. We finally see the relevance and importance of branding in today's world. Online Buzz is the top online social media tool. The Barack campaign was up to date and very active on any network it could spread the word in. We finally see the relevance and importance of branding in today’s world.

]]> By: Susan Gunelius http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/comment-page-1/#comment-27 Susan Gunelius Thu, 06 Nov 2008 16:00:49 +0000 http://keysplashcreative.com/?p=440#comment-27 Prescott, thanks for including the link to your post, which is awesome as always! You provide a great, in-depth analysis of the Obama campaign and associated brand strategy. It really is a perfect lesson in branding. Prescott, thanks for including the link to your post, which is awesome as always! You provide a great, in-depth analysis of the Obama campaign and associated brand strategy. It really is a perfect lesson in branding.

]]> By: Susan Gunelius http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/comment-page-1/#comment-26 Susan Gunelius Thu, 06 Nov 2008 15:59:53 +0000 http://keysplashcreative.com/?p=440#comment-26 Scott, Thank you. That's definitely my point. The country is changing and consumer demands are changing with it. Let's hope companies realize it soon! Scott, Thank you. That’s definitely my point. The country is changing and consumer demands are changing with it. Let’s hope companies realize it soon!

]]> By: Prescott Perez-Fox http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/comment-page-1/#comment-25 Prescott Perez-Fox Thu, 06 Nov 2008 15:48:00 +0000 http://keysplashcreative.com/?p=440#comment-25 I'd take one step back and say that social media is just one tool in the overall strategy and brand. I agree with all the shifts in consumerism and voter psychology, but the principal is ancient — create a strong consistent brand and people will follow it. It just so happens he stood for all the right things at exactly the right time. I wrote about it myself, with photos and video support: http://www.perezfox.com/2008/11/05/obama-campaign-redux-the-reasons-he-won/ I’d take one step back and say that social media is just one tool in the overall strategy and brand. I agree with all the shifts in consumerism and voter psychology, but the principal is ancient — create a strong consistent brand and people will follow it. It just so happens he stood for all the right things at exactly the right time.

I wrote about it myself, with photos and video support: http://www.perezfox.com/2008/11/05/obama-campaign-redux-the-reasons-he-won/

]]> By: Scott http://keysplashcreative.com/branding-lessons-from-the-2008-presidential-election/comment-page-1/#comment-24 Scott Thu, 06 Nov 2008 15:29:34 +0000 http://keysplashcreative.com/?p=440#comment-24 Great post! Very insightful for businesses. Let's hope they heed your advice and accept/leverage the role that the social web now has in the marketplace. Great post! Very insightful for businesses. Let’s hope they heed your advice and accept/leverage the role that the social web now has in the marketplace.

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