Building Brand Value the Playboy Way – Now Available in Book Stores and Online

My new book, Building Brand Value the Playboy Way, was released this month through Palgrave Macmillan.  It’s available through online book sellers such as Amazon, Barnes & Noble, and Borders as well as in stores.

This was an incredibly interesting story to research and to tell.  You can read an excerpt here.

If you have a chance to read it, stop back by and let me know what you think or leave a review on Amazon and share your thoughts.