Bad Logos

I have to give a hat tip to ArtistMike.com for putting together a great list of bad logos. 

It’s an amusing and unfortunate display of logo design gone terribly wrong, and the lessons to learn are these — hire a professional logo designer to create your logo and be sure to show it to many people before launching it to make sure there’s nothing you haven’t missed in terms of interpretation.

Check out the list of bad logos.

New Dollar General Logo – Why Bother?

I stopped by the Brand New blog today and learned that Dollar General has a new logo.  This one can be added to the why bother category.  Unless someone can help me understand.  Anyone?  Anyone?  Bueller?

Based on this post from BrandlandUSA, I think that perhaps Dollar General should have focused on updating other parts of its business before investing in a logo redesign.

Evolution of the Game Show Network Logo

The Game Show Network has been around since 1997 and has struggled with its branding since day one.  Last month, the Game Show Network debuted a new logo, which has been getting mixed reviews.  Check out the evolution of the Game Show Network logo below.

What do you think?  I like the color palette, which makes the logo take on a nostalgic 70s feeling when game shows were at their peak of popularity.  I also like the use of squares that’s reminiscent of cklassic game shows like the Hollywood Squares or Tic-Tac-Dough.  However, I don’t like the classic black circles optical illusion effect that’s going on, and I don’t like how the tagline is laid out.  Why no space between “play” and “everyday”?  I know I’m anal, but that really bothers me.  Overall, I don’t think the logo is terrible, but I’m surprised that’s the best the Game Show Network could come up with.

However, with all that said, I do like how the logo is animated on the Game Show Network website (take a look – the squares move around like a puzzle but only for a few seconds when you first visit a page within the site).  That’s clever and fun.

Your thoughts?

Image: The Game Show Network via Wikipedia.org

Pentawards for Package Design 2008 Winners Announced

This news comes courtesy of my favorite package design blog, The Dieline.  The winners of the 2008 Pentawards for package design have been announced, and there are some highly creative designs included in the mix.  There is some consistency however in terms of trying to use unique bottle designs in the beverage category and clean, crisp designs across all categories.

I think my favorite is the humorous packaging for Tesco chips that features a character called “The Bandito”.  The funny part is the way The Bandito’s clothes and accessories change depending on which flavor of chips package he adorns.  Very clever and memorable!

 

I also like the unique packaging for Spark laundry detergent out of Korea.  Turning the package into a mini washing machine replica is so simple yet so effective. [Read more]