Sneak Peak – Building Brand Value the Playboy Way

KeySplash Creative President and CEO Susan Gunelius’ newest book, Building Brand Value the Playboy Way, will be released this month in the United Kingdom and in October in the United States.

You can read an excerpt of Building Brand Value the Playboy Way from the book’s Introduction on Entrepreneur.com.

When I started writing this book, I already viewed Hugh Hefner as the ultimate brand champion and brand guardian, and when I finished, that opinion had only grown stronger. Building Brand Value the Playboy Way was written for an academic and professional audience, and describes how one man’s idea to create a lifestyle magazine for men in the 1950s turned into one of the most recognized brands in the world. It’s a fascinating story that all branding and marketing students and professionals can learn from.

Building Brand Value the Playboy Way is available on Amazon, Barnes & Noble, Borders, and other book stores (both online and offline).

Read an Excerpt of “Harry Potter – The Story of a Global Business Phenomenon” by Susan Gunelius

The publisher of my book, Harry Potter: The Story of a Global Business Phenomenon, gave me permission to provide an excerpt from the book here on the KeySplash Creative website. 

You can read the Introduction here and get an idea of what the book is about.  It’s a fascinating branding and marketing story that I truly enjoyed researching and writing!

10 Steps to Effective Marketing by Susan Gunelius on Entrepreneur.com

A new excerpt from my book, Kick-ass Copywriting in 10 Easy Steps, was published on Entrepreneur.com today.  The excerpt is titled, “10 Steps to Effective Marketing” and highlights the steps that are the basis for the book. 

You can follow the link to read 10 Steps to Effective Marketing or view the PDF.

Google Blogger for Dummies Press Release from Wiley

My latest book, Google Blogger For Dummies, is now available.  The publisher, Wiley, published a press release that gives all the details.  You can read it here.

Read an Excerpt of ‘Kick-ass Copywriting in 10 Easy Steps’ by Susan Gunelius

An excerpt of Susan Gunelius’ book, Kick-ass Copywriting in 10 Easy Steps, is now available on Entrepreneur.com. 

You can read the excerpt by following the link to Entrepreneur.com or open the PDF.

Google Blogger for Dummies by Susan Gunelius Now Available

My new book, Google Blogger For Dummies, is now available from Amazon.com and book stores both online and offline.

This book is perfect for beginners who want to start their own blogs, but it also includes a wealth of information for more advanced users who want to learn how to make money from their blogs, increase the amount of traffic to their blogs, and use the more advanced features of Blogger.com.

Read the review on Amazon.

10 Advertising Words to Avoid in 2009 on Today Show Website

KeySplash Creative President and CEO Susan Gunelius recently wrote an article about the 10 Advertising Words to Avoid in 2009. 

First published on Entrepreneur.com earlier this month, the article has been picked up by another of other websites including the Today Show, MSNBC, Washington Post, Yahoo Finance and Yahoo Small Business. 

Follow the links to read the article to make sure you know which words to steer clear of in the coming year.

Image: Today Show

Trifold Brochure for Frank’s Bookkeeping

KeySplash Creative recently completed an exciting copywriting project for Frank’s Bookkeeping out of Northern New Jersey.  The owner wanted a brochure to announce the company’s new services to businesses operating out of virtual offices.

KeySplash Creative worked closely with Frank’s Bookkeeping to create compelling messages that would show potential clients how they can benefit from working with Frank’s Bookkeeping.

Follow the link to take a closer look at Frank’s Bookkeeping trifold brochure.