DHL Packaging Goes Glam for Fashion Week
Would you wear packing materials as clothes? In a clever campaign tied to DHL’s sponsorship of Fashion Week last month, top fashion designers created haute couture designs made entirely from DHL packing materials.
A photo shoot featuring models showing off the original garments and live models wearing them at Fashion Week created an integrated campaign that looked like an episode of Project Runway. It’s a unique and creative way to make shipping relevant to fashion.
Take a look at the DHL fashion week designs below. What do you think?
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Connect with Susan Gunelius
As usual with haute coture, it’s nothing I’ve ever seen anyone wearing in real life, but it’s an interesting way to bring such diverse markets into a relationship. Who would ever think of DHL sponsoring something like that, but then again materials/clothes have to get from here to there somehow.