Evolution of the Game Show Network Logo

The Game Show Network has been around since 1997 and has struggled with its branding since day one.  Last month, the Game Show Network debuted a new logo, which has been getting mixed reviews.  Check out the evolution of the Game Show Network logo below.

What do you think?  I like the color palette, which makes the logo take on a nostalgic 70s feeling when game shows were at their peak of popularity.  I also like the use of squares that’s reminiscent of cklassic game shows like the Hollywood Squares or Tic-Tac-Dough.  However, I don’t like the classic black circles optical illusion effect that’s going on, and I don’t like how the tagline is laid out.  Why no space between “play” and “everyday”?  I know I’m anal, but that really bothers me.  Overall, I don’t think the logo is terrible, but I’m surprised that’s the best the Game Show Network could come up with.

However, with all that said, I do like how the logo is animated on the Game Show Network website (take a look – the squares move around like a puzzle but only for a few seconds when you first visit a page within the site).  That’s clever and fun.

Your thoughts?

Image: The Game Show Network via Wikipedia.org