http://keysplashcreative.com Sat, 13 Mar 2010 18:19:59 +0000 http://backend.userland.com/rss092 en I just started writing for the Forbes.com Work in Progress blog, and I wanted to share my first article here with the KeySplash Creative Conversations audience since it's related to marketing. The article is called Define Your Personal Brand and discusses the importance of developing your personal brand image, message and ... http://keysplashcreative.com/time-to-define-your-personal-brand/ Would you wear packing materials as clothes?  In a clever campaign tied to DHL's sponsorship of Fashion Week last month, top fashion designers created haute couture designs made entirely from DHL packing materials. A photo shoot featuring models showing off the original garments and live models wearing them at Fashion Week ... http://keysplashcreative.com/dhl-packaging-goes-glam-for-fashion-week/ My latest article for Entrepreneur.com has been published.  This time, I explain how appealing to consumers' emotional triggers can make your copywriting more effective, which is something I go into in greater detail in my book, Kick-ass Copywriting in 10 Easy Steps. You can follow the link to read my article ... http://keysplashcreative.com/10-common-and-effective-emotional-triggers-to-boost-your-copywriting/ I've written about my disliking of PETA's marketing strategies in the past (you can read those posts here, here and here).  This week, PETA launched a new billboard ad that truly takes the cake in terms of being downright distasteful. Unless you've been living under a rock, you've probably heard about ... http://keysplashcreative.com/peta-launches-distasteful-tiger-woods-ad/ The Magazine Publishers of America and the American Society of Magazine Editors created an excellent video that tells the story of the first decade of the 21st century using 92 magazine covers.  From Google to Twilight and everything in between, the big events are included.  Check it out below or ... http://keysplashcreative.com/first-decade-of-21st-century-as-told-by-92-magazine-covers/ My 10 marketing trends for 2010 were published on Entrepreneur.com. If you've been reading my content for any length of time, then you can assume the word 'transparency' is probably included in that list, and guess what?  You're right!  I won't give the rest away though.  Follow the link above to ... http://keysplashcreative.com/10-marketing-trends-for-2010/ In the late 1980s when I was 17, Def Leppard's Hysteria album was at the top of the charts in the U.S.  My friends and I got tickets to see the band perform at the Continental Airlines Arena in East Rutherford, New Jersey. One of my friends and I were able ... http://keysplashcreative.com/def-leppard-animated-series-could-become-a-reality/ Joe Pulizzi of the Junta42 Content Marketing blog (and publisher of the Junta42 top content marketing blogs list, which KeySplash Creative is on) recently asked top social media and content marketers around the world for their industry predictions for 2010. Predictions came from well-known names like Seth Godin, David Meerman Scott, ... http://keysplashcreative.com/100-social-media-and-content-marketing-predictions-for-2010/ Mary Emma Allen of b5media's HomeBizNotes.com blog published a review of my latest book, Building Brand Value the Playboy Way, last week, which I'd like to share with you. You can read the full review here! http://keysplashcreative.com/building-brand-value-the-playboy-way-review/ I write about corporate branding for a fantastic organization called Corporate Eye, and this week, I published a list of what I think were my 20 must read blog posts about branding that I wrote for the Corporate Eye blog in 2009. While I can't republish the articles here on KeySplash ... http://keysplashcreative.com/20-must-read-branding-articles-of-2009/