Grammar Rules It’s Okay to Break in Copywriting

This week, I published an article on Entrepreneur.com about grammar rules that are ok to break in copywriting. In the article, I identify five specific rules that copywriters can break, but I also mention that you must write copy that speaks to your audience in terms they’ll respond to.

You can follow the link above to read the complete article, and of course, you can learn more in my book, Kick-ass Copywriting in 10 Easy Steps.

Image: Entrepreneur.com

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2 Comments

  1. AW says:

    Agreed! As Ogilvy said: “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language. “

  2. Susan Gunelius says:

    AW, Absolutely! Great quote!

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