Are you following the 7 Ps of Social Media to build your brand and business?
If you stick to the 7 Ps in all of your social media activities, you’ll be well-positioned to drive results. That’s because the 7 Ps of Social Media are tied directly to brand building.
A powerful brand can survive any micro- or macro-environmental obstacle, so developing your social power is a natural extension of long-term, organic, and sustainable brand growth.
The 7 Ps of Social Media are:
Keep in mind, achieving social media success means different things to different people. Don’t measure success by number of followers or influence scores. Instead, identify your brand and business goals, and then create a social media strategy that is rooted in the three primary steps of branding and the 7 Ps of Social Media introduced in the infographic. Your progress in meeting those goals is your most important performance metric.