Recently, I wrote an article for Forbes about the five lessons marketers can learn from The Hunger Games. At first glance, The Hunger Games is simply a young adult fiction novel, but when you look deeper, the story offers a wide variety of lessons that readers can apply to their own lives — including marketers!
These lessons aren’t groundbreaking or earth-shattering, but they are easy to forget in our busy day-to-day lives, particularly for marketers who are constantly required to put numbers before customers. In a world of data analysis paralysis, marketers sometimes need to be reminded of the basic lessons The Hunger Games can teach, including:
- Focus on your brand strengths.
- Be flexible.
- Build relationships.
- Remember that your brand identity is essential.
- Fancy imagery and messages without substance will lose in the end.
You can get all the details in my article on the Forbes website. The most important takeaway is this — survival depends on your ability to understand your environment (including your customers and competitors), adapt, and use your strengths to win. Those are lessons Katniss Everdeen applied in The Hunger Games, and marketers should apply them to business and brand building, too.
Have you read The Hunger Games? What lessons did you learn from the story? Leave a comment and share your thoughts.