In my book, Kick-ass Copywriting in 10 Easy Steps, I write about how a little trick I call the Red Pen Rule can help you make your marketing copy more effective and more successful.
This week, I wrote an overview of the Red Pen Rule on Entrepreneur.com. Here’s a snippet to give you an idea of what’s included in the article and discussed in greater detail in my book.
“You don’t ever want consumers to read or listen to your ad or marketing piece and think, “Hurry up and get to the point.” Instead, keep your messages short, sweet and succinct, and your results will prove that the red pen rule works.”
You can follow the link to read the complete article, called The Red Pen Rule for Marketing Copy.