My Yahoo! Makes Me Want to Wear Elton John Glasses – No Thank You
Just yesterday, I published a post about Yahoo!’s online ad for My Yahoo! that clearly demonstrated the painful “design by committee” process (see the post – My Yahoo Makes Me Want to Wear a Feather Boa – Not!.
Today, I found another example from the same ad campaign. I give you unfortunate ad photo choice #2:
I can say one thing for sure: “The stuff you want, how you want it” for me does not include Elton John glasses. I’m not sure who this ad is supposed to speak to, but it certainly does demonstrate how too many people weighing in on the photo used in an ad can ruin the original concept entirely (at least, I hope that’s what happened).
Your thoughts?
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It begs the question, where does cute/whacky begin and ridiculousness end? You know these photos appealed some high-level exec and therefore got the signoff, probably in the face of the silent protests of those better equipped to gauge something more appropriate. You have very few opportunities to interest your customers and the same number to become an object of their ridicule.
This reminds me strongly of why I don’t really watch SNL anymore. As I understand it, Lorne Michaels signs off on the skits that make in onto the show, so I assume these “picks of litter” are amusing to him, but I often find them to be spectacularly unfunny (and I’m easily amused).