Pepsi Through the Years – The Brand Moves On

Pepsi has officially launched its new logo and package designs.  As part of the move to the new look, PepsiCo released a video that shows the evolution of the Pepsi logo and package design.  It’s a somewhat nostalgic look at branding history.

 

I’m not completely sold on the new Pepsi logo and package design.  The entire look seems too reminiscent of RC Cola to me.  It just doesn’t seem distinct enough to warrant a redesign.  I certainly wouldn’t confuse the two brands, but I would have liked to have seen something bolder and more unique from Pepsi.  What do you think?

 

Images: Pepsi, RC