Are you sending ransom notes to your prospects?

1. You and the Kidnapper have a lot in common. Your prospect doesn’t trust either one of you! They also think you, and the Kidnapper are unreasonable in your demands, and they hate having to give you their money!

2. Get to the point and keeping it Simple?

We have your golf clubs, give us the money or Else!

3. A badly written ransom note (communicating) and the kidnappers will have to keep the clubs! A badly written ad will never get read!

4. Remember: the kidnapper always engages the reader with a Question, i.e. Do you want to see your clubs in one piece again? So should you, and they always list a few benefits while asking the question like, without your clubs you’ll be spending Sundays with your husband, and you’ll be losing business by not sucking up to your clients!

5. Kidnappers: Keep it real simple, they know the reader will read the note very fast, and have trouble paying attention. Sound’s a lot like your prospects doesn’t it.

6. Constructing Your Note, What separates your note, (ad) from other threats is the presentation. You should choose a design that is eye-catching, but not overly flashy. Remember, you only have seconds to make a good impression!

7. A good ransom note: (ad) doesn’t mince words, make sure you’re sending an effective note, (ad) that conveys a fast unforgettable message.

8. Considerate, Ad writer’s must pay attention to color and font compatibility, don’t mix and match various sizes, shapes, and serifs of fonts, like the kidnappers.

9. You want: the reader to get to the end of your note (ad) quickly!

10. Call to action: “Deliver the money or I will destroy your clubs”, no good kidnapper forgets this and neither should you, or you just wasted a lot of paper and glue!

Note: an X-acto knife will slice clean lines, and Elmer’s Glue is better than rubber cement, because you can easily wipe away the excess.