Read an Excerpt of “Harry Potter – The Story of a Global Business Phenomenon” by Susan Gunelius

The publisher of my book, Harry Potter: The Story of a Global Business Phenomenon, gave me permission to provide an excerpt from the book here on the KeySplash Creative website. 

You can read the Introduction here and get an idea of what the book is about.  It’s a fascinating branding and marketing story that I truly enjoyed researching and writing!