Another Reason Not to Bail Out U.S. Automakers

Yet another reason why the government shouldn’t bail out the Big 3 U.S. Automakers – the $38 million Ram Challenge from Chrysler.

What do you do when consumers clearly indicate that big gas-guzzling vehicles are not what they want?  Try to convince them otherwise with a $38 million reality show contest – the Ram Challenge.   At least that’s what Chrysler thinks will save the falling company.  So sad.

Your thoughts?  Will the Ram Challenge save Chrysler? (don’t mind my laughter as you answer that question)

And just for kicks, check out the promo for the Ram Challenge below.  I’m nearly speechless.

 

Image: Flickr