5 Rules of Branding
February 2, 2009
There is more to creating and promoting a brand than making a pretty logo and tagline. In fact, a logo and tagline are just representations of your brand. Following are several rules to help you create, promote and maintain your brand.
5 Rules of Branding
1. Be specific
Know what your brand stands for, and know what your brand promises. Your brand promises should be precise and attainable, and you should be able to communicate them clearly. For example, don’t just say your brand stands for quality. That’s a broad statement that any company can make. How does your brand specifically live and breathe quality? Those specifics are what will make your brand stand out from your competition.
2. Be authoritative
Once you know what your brand stands for and promises, don’t be afraid to flaunt it. You need to make everyone else believe you’re the leader and authority in your area of expertise and specialization. Don’t meekly communicate your message. Say it with powerful words and conviction. [Read more]
