This week, Robert interviewed Susan Gunelius, author of Kick-ass Copywriting in 10 Easy Steps, to learn more about how to build your business and the buzz around it using simple techniques for creating compelling marketing messages.

Some of what Robert and Susan discussed included:

• How to identify what advertising is working.
• The first thing to do whenever you’re creating a new advertising piece.
• Seeing your ad in the eyes of your customer, so you can predict what will move them to action.
• Easy ways to create advertising that doesn’t take a lot of time or money.
• Making sure you clearly outline exactly the action you want your prospect to take as a result of reading your ad.

To listen to Susan’s interview with Robert on Business Profits Radio visit www.robertskrob.com/BPR and select the “Selling Your Way Out of a Recession” headline.