Susan Gunelius Interviewed on The Engaging Brand Podcast
March 6, 2009
Anna Farmery of The Engaging Brand interviewed me about business communications, and the interview is now available as a podcast here. Just click the “Play” button on the right side of the screen to listen. You can subscribe to The Engaging Brand show on iTunes. In the interview, Anna and I discuss:
- Has business writing changed over the last decade?
- Has business writing itself become more informal or is it that business people have brought their personal style to the commercial world?
- How words are now important but it is harder for those words to stand out from the crowd.
- Tips on how to develop your writing skills
- How creating the message is like building a house!
- Is it about the words you use or how you construct the message?
- The importance of writing as though to your best friend.
- Which marketing trigger words work?
- How do you develop your writing style?
- Where does creativity come from – is it from the tools, the person or the message?
