When Consumer Perception Gets in the Way of Marketing

Let me preface this post by saying I’m all for saving the environment.  If every Hummer could be removed from the planet, I’d be very happy.  However, I think the majority of consumers would have a hard time with the green product I came across online today – the Sinkpositive Sink Combo.

Apparently, the Sinkpositive Sink Combo can be fitted to the top of any toilet.  Clean water from the toilet is filtered to the sink so you can wash your hands with it.  Otherwise, that water would be wasted. [Read more]