Keysplash Creative » consumer psychology http://keysplashcreative.com Thu, 26 Aug 2010 01:42:17 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 When Consumer Perception Gets in the Way of Marketing http://keysplashcreative.com/when-consumer-perception-gets-in-the-way-of-marketing/ http://keysplashcreative.com/when-consumer-perception-gets-in-the-way-of-marketing/#comments Sun, 14 Dec 2008 00:16:22 +0000 Susan Gunelius http://keysplashcreative.com/?p=596 Let me preface this post by saying I’m all for saving the environment.  If every Hummer could be removed from the planet, I’d be very happy.  However, I think the majority of consumers would have a hard time with the green product I came across online today – the Sinkpositive Sink Combo.

Apparently, the Sinkpositive Sink Combo can be fitted to the top of any toilet.  Clean water from the toilet is filtered to the sink so you can wash your hands with it.  Otherwise, that water would be wasted.

I think this product is an example of one where no matter how much marketing you do, it will be hard to change consumer perceptions.  It’s hard to get past the fact that you’re washing your hands with water that touched the toilet.  It’s a psychological leap that I can’t make, and I’d imagine I’m not alone.

What do you think?  Would you wash your hands with water that touched your toilet?  I’m reminded of that Seinfeld episode when Jerry’s girlfriend was mad at him and told him that something in his bathroom had touched the toilet, so he had to throw out everything in his bathroom. 

Your thoughts…

Image: GreenandMore.com

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