Keysplash Creative » corporate advertising http://keysplashcreative.com Thu, 26 Aug 2010 01:42:17 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 My Yahoo! Makes Me Want to Wear Elton John Glasses – No Thank You http://keysplashcreative.com/my-yahoo-makes-me-want-to-wear-elton-john-glasses-no-thank-you/ http://keysplashcreative.com/my-yahoo-makes-me-want-to-wear-elton-john-glasses-no-thank-you/#comments Tue, 14 Apr 2009 02:05:37 +0000 Susan Gunelius http://keysplashcreative.com/?p=1150 Just yesterday, I published a post about Yahoo!’s online ad for My Yahoo! that clearly demonstrated the painful “design by committee” process (see the post – My Yahoo Makes Me Want to Wear a Feather Boa – Not!. 

Today, I found another example from the same ad campaign.  I give you unfortunate ad photo choice #2:

yahoo_ad_2

I can say one thing for sure: “The stuff you want, how you want it” for me does not include Elton John glasses.  I’m not sure who this ad is supposed to speak to, but it certainly does demonstrate how too many people weighing in on the photo used in an ad can ruin the original concept entirely (at least, I hope that’s what happened). 

Your thoughts?

]]> http://keysplashcreative.com/my-yahoo-makes-me-want-to-wear-elton-john-glasses-no-thank-you/feed/ 1 Green Billboards – The Next Phase of Green Business http://keysplashcreative.com/green-billboards-the-next-phase-of-green-business/ http://keysplashcreative.com/green-billboards-the-next-phase-of-green-business/#comments Sun, 16 Nov 2008 14:10:51 +0000 Susan Gunelius http://keysplashcreative.com/?p=489 Kudos to Ricoh Americas Corporation for creating the first green billboard that will be hung in New York’s Times Square on December 4, 2008.  The green billboard is powered by wind and sun and will save about $12,000-$15,000 per month in electricity costs.

The green billboard is going up just in time to get some additional hype on New Year’s Eve when the ball drops in Times Square for people around the world to see.  There is even a special Ricoh-Eco website dedicated to the Ricoh green billboard and other eco-friendly initiatives.

Very cool!  Let’s hope this is the start of a new trend for green business!

Image: Ricoh

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