New Kraft Logo – A Yoplait Ripoff?

Susan Gunelius — Wed, 18 Mar 2009 13:28:14 +0000

Last month, I wrote about the new Kraft logo on the Corporate Eye blog. You can check out the old and new Kraft logos below:

This month, it turns out that Kraft has more problems with this new logo than I originally thought. Word is out that the logo, which took seven months to design and who knows how much money, is a bit too close in appearance to the logo for Yoplait in Europe. Check the similarity out below:

What do you think? Too close for comfort? Yes or no?

Over 1,000 Brands Per Day and Counting

Susan Gunelius — Sun, 21 Dec 2008 02:21:51 +0000

In case anyone hasn’t seen it yet, I have to share Tanner Woodruff’s homework for a course in the Visual Communication Design program at Arizona State University. He was asked to create a clock and retail or shipping packaging for that clock for the industry of his choice. Tanner chose to create a clock for identity designers. He logged all 1,035 brands he interacted with in a 24-hour period (at least as many as he could write down) then created a clock to represent those brand interactions.

It’s so interesting to see one person’s daily interaction with brands visually like this. You can follow the link to view more pictures of Tanner’s brand clock and the packaging for the brand clock and to read about how he came to create it.

Hat tip to Brand New for this post topic.

Image: Tanner Woodruff

Keysplash Creative » corporate identity

New Kraft Logo – A Yoplait Ripoff?

Over 1,000 Brands Per Day and Counting