Read an Excerpt of Blogging All-in-One for Dummies
June 25, 2010
An excerpt of my new book is now available on Entrepreneur.com. The excerpt is about building a buzz with a business blog. You can read the excerpt here, but here’s a snippet:
The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products and services outside of your website, you’ve hit marketing gold.
Blogs are a perfect tool to achieve that goal because they’re conversational in nature. They’re also filled with personality (at least the good ones are) that encourages readers to participate and build relationships with the bloggers and businesses behind them. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love and are willing to defend those brands from criticism. When that conversation moves from your business blog and turns into online buzz, you’ve achieved a goal that marketing managers dream of.
Read the rest here.
New Review of Google Blogger for Dummies on About.com
June 25, 2009
Jennifer Kyrnin, the About.com Guide to Web Design, published a 5-star review of my book, Google Blogger For Dummies
You can read the complete review on About.com Web Design.
Google Blogger for Dummies Press Release from Wiley
February 10, 2009
My latest book, Google Blogger For Dummies
Google Blogger for Dummies by Susan Gunelius Now Available
February 4, 2009
My new book, Google Blogger For Dummies
This book is perfect for beginners who want to start their own blogs, but it also includes a wealth of information for more advanced users who want to learn how to make money from their blogs, increase the amount of traffic to their blogs, and use the more advanced features of Blogger.com.
