10 Marketing Trends for 2010

My 10 marketing trends for 2010 were published on Entrepreneur.com.

If you’ve been reading my content for any length of time, then you can assume the word ‘transparency’ is probably included in that list, and guess what?  You’re right!  I won’t give the rest away though.  Follow the link above to read the complete article.

What’s your prediction for marketing trends in 2010?  Leave a comment and share your thoughts.

10 Reasons Your Marketing Messages Stink

My latest article is live on Entrepreneur.com.  It’s called 10 Reasons Your Marketing Messages Stink, and I look at the craft of writing effective copy from a different perspective than you might be used to.

You can check it out here.

What do you think is the main reason marketing copy is ineffective?  Leave a comment and share your thoughts!

Create Loyal Brand Advocates – 7 Steps to Advertising Success

My latest article on Entrepreneur.com is called Create Loyal Brand Advocates – 7 Steps to Advertising Success.

In the article, I discuss the seven steps that businesses need to understand and follow in order to develop a long term, successful brand building strategy supported by effective marketing communications.  Follow the link above to read the complete article.

Read more marketing and branding articles by Susan Gunelius.

5 Myths that Can Kill Your Marketing Copy

Do you know the 5 myths that can destroy your advertising or marketing messages?  Find out what they are and how to avoid them in my new article on Entrepreneur.com.  Follow the link to read the 5 Myths that Can Kill Your Marketing Copy.

Are there any other myths you’d add to the list?

Online Video Advertising Tips

My newest article is now live on Entrepreneur.com.  This month, I wrote about online video advertising, which is a great opportunity for businesses to connect with the rapidly growing online audience that actively watches online video. 

You can read the article here and start thinking about how you can add online video advertising into your own business’ marketing plan or add related services to your client offerings.

And you can follow this link to view my previous articles about copywriting and marketing communications published on Entrepreneur.com.

10 Steps to Effective Marketing by Susan Gunelius on Entrepreneur.com

A new excerpt from my book, Kick-ass Copywriting in 10 Easy Steps, was published on Entrepreneur.com today.  The excerpt is titled, “10 Steps to Effective Marketing” and highlights the steps that are the basis for the book. 

You can follow the link to read 10 Steps to Effective Marketing or view the PDF.

Read an Excerpt of ‘Kick-ass Copywriting in 10 Easy Steps’ by Susan Gunelius

An excerpt of Susan Gunelius’ book, Kick-ass Copywriting in 10 Easy Steps, is now available on Entrepreneur.com. 

You can read the excerpt by following the link to Entrepreneur.com or open the PDF.

10 Advertising Words to Avoid in 2009 on Today Show Website

KeySplash Creative President and CEO Susan Gunelius recently wrote an article about the 10 Advertising Words to Avoid in 2009. 

First published on Entrepreneur.com earlier this month, the article has been picked up by another of other websites including the Today Show, MSNBC, Washington Post, Yahoo Finance and Yahoo Small Business. 

Follow the links to read the article to make sure you know which words to steer clear of in the coming year.

Image: Today Show

10 Advertising Words to Avoid in 2009

My latest copywriting article was published on Entrepreneur.com yesterday.  This article talks about 10 Advertising Words to Avoid in 2009. 

While the article is written with an eye to marketing in 2009, the list is actually an evergreen one, meaning most of the words on the list are words that you should always try to avoid in your copywriting.  For example, words like “that” and “really” are just a waste of space when it comes to copywriting.  That’s true anytime, not just in 2009.

You can read the full article here. 

What do you think?  What words do you hope to never see in advertising again?

Buy my copywriting book, Kick-ass Copywriting in 10 Easy Steps, with a foreward by Brian Clark of Copyblogger.com.

Grammar Rules It’s Okay to Break in Copywriting

This week, I published an article on Entrepreneur.com about grammar rules that are ok to break in copywriting. In the article, I identify five specific rules that copywriters can break, but I also mention that you must write copy that speaks to your audience in terms they’ll respond to.

You can follow the link above to read the complete article, and of course, you can learn more in my book, Kick-ass Copywriting in 10 Easy Steps.

Image: Entrepreneur.com