DHL Packaging Goes Glam for Fashion Week
March 7, 2010
Would you wear packing materials as clothes? In a clever campaign tied to DHL’s sponsorship of Fashion Week last month, top fashion designers created haute couture designs made entirely from DHL packing materials.
A photo shoot featuring models showing off the original garments and live models wearing them at Fashion Week created an integrated campaign that looked like an episode of Project Runway. It’s a unique and creative way to make shipping relevant to fashion.
Take a look at the DHL fashion week designs below. What do you think?
