What’s G? The Secret is Out

On Thursday night, I was watching The Daily Show with Jon Stewart when a commercial came on with many famous faces but little else, save the letter G at the end.  I was left wondering, “What the heck was that?” 

Apparently, I wasn’t the only one who had that reaction.  However, I wasn’t one of the many people who Googled it afterwards.  According to an article that I saw on AdAge.com yesterday, searches for “G” were on fire (“volcanic” actually) after the commercial debuted on January 1st (I know I’m late, my excuse is – I have 4-year old triplets).

Marketers are all abuzz about the commercial and questioning whether it’s a branding mistake that won’t generate ROI.  What do you think?  Is the new G commercial a hit or miss for Gatorade’s G product (yes, that’s who’s behind the mystery commercial)?  Check it out below if you haven’t seen it yet.