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	<title>Keysplash Creative &#187; game show network</title>
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		<title>Evolution of the Game Show Network Logo</title>
		<link>http://keysplashcreative.com/evolution-of-the-game-show-network-logo/</link>
		<comments>http://keysplashcreative.com/evolution-of-the-game-show-network-logo/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 14:41:05 +0000</pubDate>
		<dc:creator>Susan Gunelius</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[game show network]]></category>
		<category><![CDATA[gsn]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[new logos]]></category>

		<guid isPermaLink="false">http://keysplashcreative.com/?p=578</guid>
		<description><![CDATA[The Game Show Network has been around since 1997 and has struggled with its branding since day one.  Last month, the Game Show Network debuted a new logo, which has been getting mixed reviews.  Check out the evolution of the Game Show Network logo below.

What do you think?  I like the color palette, which makes [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://gsn.com/" target="_blank">Game Show Network</a> has been around since 1997 and has struggled with its branding since day one.  Last month, the Game Show Network debuted a new logo, which has been getting <a href="http://www.underconsideration.com/brandnew/archives/a_simple_puzzle.php" target="_blank">mixed reviews</a>.  Check out the evolution of the Game Show Network logo below.</p>
<p><img class="alignnone size-full wp-image-579" title="game-show-network-logos" src="http://keysplashcreative.com/wp-content/uploads/2008/12/game-show-network-logos.png" alt="" width="499" height="117" /></p>
<p>What do you think?  I like the color palette, which makes the logo take on a nostalgic 70s feeling when game shows were at their peak of popularity.  I also like the use of squares that&#8217;s reminiscent of cklassic game shows like the <em>Hollywood Squares</em> or <em>Tic-Tac-Dough</em>.  However, I don&#8217;t like the classic black circles optical illusion effect that&#8217;s going on, and I don&#8217;t like how the tagline is laid out.  Why no space between &#8220;play&#8221; and &#8220;everyday&#8221;?  I know I&#8217;m anal, but that <em>really</em> bothers me.  Overall, I don&#8217;t think the logo is terrible, but I&#8217;m surprised that&#8217;s the best the Game Show Network could come up with.</p>
<p>However, with all that said, I do like how the logo is animated on the <a href="http://gsn.com/" target="_blank">Game Show Network website</a> (take a look &#8211; the squares move around like a puzzle but only for a few seconds when you first visit a page within the site).  That&#8217;s clever and fun.</p>
<p>Your thoughts?</p>
<p><em>Image: The Game Show Network via Wikipedia.org</em></p>


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