Madonna Strikes a Pose for Louis Vuitton Ad Campaign

The Louis Vuitton brand image is a high-end, high-price, luxury brand.  It’s a status symbol brand from France that many consumers aspire to own.  I’m not sure I completely understand why Louis Vuitton would select Madonna to pose for its new ad campaign. 

This ad comes on the heels of Louis Vuitton’s “Where Will Life Take You?” television and print ads that debuted within the past year featuring celebrities like Keith Richards.  The pairing of the haggard Rolling Stones guitarist and Louis Vuitton puzzled me at the time.  While I suppose Keith Richards is certainly well-traveled, I’m not sure if he’s the best embodiment of the high-class Louis Vuitton brand. 

It’s not new for Louis Vuitton to rely on celebrities to promote its brand.  Even if you visit the Louis Vuitton website today, you’ll find images of Sean Connery and a link to the story of his “journey” on the home page. [Read more]